Will customers love your business idea? Let’s discover!

Will customers love your business idea? Let’s discover!

Do you have a business idea? Start here!

Discover supports entrepreneurs in building a viable business solution people love and are willing to pay for.

Over eight weeks, you will run experiments to test:

  • Desirability (do customers want this?)
  • Feasibility (can I do this?)
  • Viability (can I make money?)

Looking for more help with your business idea? A great next step is our SMARTstart entrepreneurial training program.


There are four two-hour sessions included in the Discover program, plus four one-hour virtual labs. All sessions take place at Rotary Room, Genesis Place. You will be provided a link for all virtual labs.

We expect to run our next session in Fall 2024. Subscribe to our newsletter at the bottom of this page to be the first to know when the next offering is available for registration.

What will you do?

  • Develop a 1-page business plan to help you deconstruct your idea into its key assumptions.
  • Identify who your customers are, what they look like and how they behave to build a better solution for the problem they want to solve.
  • Conduct experiments to test assumptions for market fit, viability and market risk.
  • Evaluate how big and compelling customer problems are – and if it’s worth your time and money to try to solve them.

Who should participate?

  • People with an idea for a business, or looking to add an additional product or service to your existing offerings.
  • Entrepreneurs and small businesses with products and services from any industry.
  • Those willing to ‘do the work’ between sessions, including getting out and talking with potential customers and conducting experiments.
  • Discover welcomes partnerships and requires that all partners pay the participant fee.

What participants are saying

“This course was extremely well done and was very impactful in the decision and direction of what my business could be and where it would fit in the Airdrie community.”

“This program is a great way to understand how to tackle the enormous task of building a business. We quickly were thrown into the deep end, but it helps! Through Discover, we found a way forward (in a faster and less costly way than doing it alone)!”

“I really loved this program and felt like it built my confidence a lot. I feel more supported and able to start my business when I am ready.”

“In the past, market research felt like a very technical guessing game. This program has shown me a plan of how to get it done in a more interesting and hands-on way.”

– 2022 & 2023 Discover Participants