Will customers love your business idea? Let’s discover!

Will customers love your business idea? Let’s discover!

Do you have a business idea? Start here!

Airdrie Entrepreneur Common has partnered with Platform Calgary to pilot their Discover program. Discover supports entrepreneurs to build a viable business solution people love and are willing to pay for. Customer discovery is an essential first (and ongoing) step in creating a new product, service or business.

Over four sessions, you will determine who your customers are, how big and compelling their problems are, whether it’s worth the time and money to build the business and to craft a series of tests so you know what to build, when to build it and why it matters to customers.

Looking for more help with your business idea? A great next step is our SMARTstart entrepreneurial training program.

Dates

Workshop 1 – October 6, 2022 at 7 – 9 p.m. | Genesis Place, Rotary Room

Workshop 2 – October 20, 2022 at 7 – 9 p.m. | Virtual

Workshop 3 – November 3, 2022 at 7 – 9 p.m. | Virtual

Workshop 4 – November 17, 2022 at 7 – 9 p.m. | Genesis Place, Rotary Room

Who should participate?

  • People with an idea for a business or looking to scale your existing offerings
  • Entrepreneurs and small businesses with products and services from any industry
  • Those willing to ‘do the work’ between sessions, getting out and talking with potential customers

Program cost

Thanks to support from program organizers and sponsors, the Discover pilot program is offered at a very low cost of $55.